Parable Film Co is an independent video production company partnering with agencies, brands and creatives to produce beautifully crafted films that connect with audiences.
We're a team of experienced filmmakers, scaling each production to suit the needs of our clients. Our work spans branded films, commercials, social content, live events, music performance and more.
We believe the best films are built on strong relationships. That's why we work collaboratively, with honesty, transparency and attention to detail from concept through to final delivery.
Parable was founded in 2012 by Jim Elliott, a director, cinematographer and editor with over a decade of experience working alongside leading brands including Gucci, Hugo Boss, Disney, Red Bull Racing, The White Company, TNT Sports and Bowers & Wilkins. Every project is led by Jim, ensuring creative continuity and a consistent standard throughout.
We’ve CREATED CONTENT FOR …
Our Services
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Flexible Approach - No two productions are the same. Some clients come to us with a fully developed concept and marketing team already in place, while others rely on us to shape the project from the ground up. Whether we're refining an existing idea or leading the entire creative process - from concept development and scripting to storyboarding, casting and location sourcing - we adapt our approach to suit your team and your goals.
Equipment - We own and maintain a comprehensive range of professional filmmaking equipment, allowing us to move quickly, stay flexible and minimise unnecessary rental costs. Our equipment is trusted by production companies across the UK through our dedicated rental service, and when a project calls for something more specialised, we'll source exactly what's needed.
Location Scouting - The right location can transform a film. We help source and assess locations that complement the creative vision while meeting the practical needs of the production. Visiting locations in advance allows us to evaluate lighting, access, logistics and any potential challenges, ensuring a smoother shooting days for everyone involved.
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On Set - We work with you and keep communication clear so that everyone is on the same page - being adaptable to new ideas and keeping on-schedule in order to maximise content, while always maintaining our high production standards
Direction - Our team endeavours to understand your brand and ethos, and have the know-how to bring every element together - from the nuances in lighting detail and camera movement, to the tone of voice - all to ensure the right message is conveyed through the screen
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Edit & Colour - All our editing and colour grading has an extremely tight quality threshold, meaning no matter what style, pacing, tones and colours are meticulously dialled in to supplement your message, there is consistency across multiple videos and projects
Audio - On top of audio-mixing and adding the right music/sfx, we can offer a range of custom post-production audio services including voice-overs, and bespoke musical composition & production
Visual Extras - From subtitles and captions to motion graphics and animation, we add the finishing touches that improve accessibility, reinforce key messages and bring another layer of creativity to your content.
Delivery - We deliver your films in the formats you need, optimised for every platform. Whether that's multiple aspect ratios, social edits, cut-downs or broadcast-ready masters, your content is ready to perform wherever it's viewed.
OUR TEAM & FREELANCERS
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JIM
Founder, Director, DoP, Edit/Colour
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Andi
DoP, Camera Op
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Joel
Camera Op, Grip, 1st AC
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Angus
Camera Op, Motion Graphics
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Henry
Camera Op, Editor, Creative
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DAN
Camera Op, Grip, 1st AC
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Ethan
Camera Op
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Hannah
Camera Op
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Jonny
Music Composition & Production
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Olivia
Producer
WHAT OUR CLIENTS SAY
'“Excellent attention to detail, flexible and honest. Loved working with you GUYS!”
— STEPHEN HARDING / INTEGRITY MUSIC
“I’ve worked with Jim and the Parable team on several projects for TEMPLESPA skincare. Everything from campaigns, product applications, charity partnerships, live events and consultant stories. Always a 10/10”
— OLIVIA HAMMOND / TEMPLESPA
“PARABLE always deliver. Their attention to detail at every level is second to none, ANYONE be incredibly happy with the final product of whatever is produced. 5/5 stars, would give 6 if I could”
— TOBI STATHERS / COMPASSION
“Cannot even put into words how impressed and happy I am with both the service and outcome. FANTASTIC communication from start to finish. I’m the owner of a small baby clothing brand and Jim has produced a short promo and multiple reels for me. very involved in the planning and gave advice to ensure we got the perfect outcome. nothing but professional on the day. The turn around time was very short and I have now received all the videos and I honestly couldn’t be happier! Will definitely be using for future shoots and would highly recommend. Thank you again.”
— EMILY WHATLEY / BERTIE & ME